We ourselves are football fans, with a great admiration for the real fans who stand up for their team, and do a little extra for the club they love. We know how it is to love a club and everything around it. It's a special passion, not for anyone to understand. We would like pay tribute to those super dedicated fans, that's why we made ODAWC. Our stuff is dedicated but not limited to ultras.
We haven't made the brand for a particular club, but more as a tribute to all dedicated fans across Europe.
Football is much more than just a game, and people wearing ODAWC knows that.
Disclaimer: The brand name does NOT mean that every footy fan is a criminal, it's meant as a joke. Most clubs play 1 match a week, and that's the reference.
"One day a week Criminal" was first mentioned in the book "City psychos" by Shaun Tordoff 2002.